With a view to increase the sales of Dairy Items, SDF launched a trade promotion program with a chance to win gifts with every purchase of specific amount of cartoons. Retailers all around the country participated in this 2 months campaign and highly satisfied with the award they received. However this sort of trade and dealer promotion is still going on and it circles around the year for more sales benefits. The award distributions started on 27th April and ended on 7th May. The awards created a massive buzz around the market and based on the success of this event SDF launched new promotion for upcoming Eid.